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Helping Leaders Find Their ‘True North’: A Strategic Approach to Career Fulfillment

26.06.2025
·
ALL NEWS

Have you ever had a friend or trusted colleague confide in you:
“I’m not sure I’m in the right job anymore. What should I do next with my career to feel more fulfilled?”

We hear this more and more—especially from experienced professionals who, despite conventional success, feel stuck, frustrated, or disconnected from their work.

Many of them ask us:
“What’s the right direction for me?”
“How can I take a meaningful next step that aligns with who I really am?”

The Career Lab (CLAB): Strategic Coaching for Fulfillment and Direction

At Borrer Executive Search, our core business has always been helping companies find and integrate exceptional leaders. But increasingly, we meet talented individuals who don’t fit our current search mandates—but still seek something vital: clarity, purpose, and a next step that feels right.

To support them, we created the Career Lab (CLAB)—a structured career strategy coaching program designed to help leaders discover their “True North”: a fulfilling, future-oriented career direction aligned with their skills, values, and motivations. And just as importantly, we give them the tools to achieve it.

What CLAB Includes

CLAB is built on our experience working with hundreds of professionals at key career crossroads. The program includes five 90-minute strategy sessions, tailored to each client’s needs and situation.

1) Foundational Discovery: Drivers, Motivations, and Interests

Every successful career shift starts with self-awareness. We begin with a guided self-insight survey and a reflective “career timeline” discussion to uncover what truly motivates our clients and where their personal energy lies.

2) “True North” Career Vision

Next, we help clients define their unique “True North” career vision—including ideal roles, industries, companies, and geographies. This step mirrors how great companies define their target markets—but applied personally, to align values with future direction.

3) Achievement-Based CV & LinkedIn Profile

In today’s digital hiring landscape, visibility is everything. We guide clients in creating compelling, results-focused profiles that speak directly to their target employers—especially important when 70–80% of recruitment now happens online.

4) Optimized Networking Strategy

Many of the best opportunities aren’t advertised. We help clients develop proactive networking plans to tap into the “hidden job market”—estimated to account for 50–80% of all hiring.

5) Personal Pitch & Interview Preparation

From crafting a clear, confident career story to preparing for high-stakes interviews, we help clients communicate their value with impact. We also coach them through common blind spots and mindset shifts to boost confidence during critical conversations.

Let’s Talk

If you’re currently rethinking your career path—or simply want a clearer, more intentional strategy for what’s next—we’d be happy to connect. Reach out to us at Borrer Executive Search to explore if CLAB is the right fit for you.

📧 emile@borrerexecutive.com

Emile Borrer is Managing Partner and Executive Search Consultant at Borrer Executive Search, a boutique retained search firm founded in Switzerland in 2010. He partners with both local and multinational companies to attract, evaluate, and integrate top talent that fits both role and culture.

Martin Suter is an international career strategy and executive coach. He helps business leaders shape their careers and develop future-ready leadership skills—combining coaching techniques with 33 years of hands-on experience as a Line Manager and Global HR Leader.